Strategic and Tactical Market Research Services

If you want your organisation to continue succeeding now and in the years to come in this ever faster moving disruptive environment we now live in, it is imperative that you get up to date data based market research and analysis, at both product and industry level, to determine:

  1. Where your company and your products currently fit within your niches compared to the agile competition.
  2. What can be done to improve your current positions today.
  3. What are tomorrows higher value direct and indirect growth markets you could access to continue increasing value for your company.
  4. How to choose strategically between the many opportunities.

Talented CEO’s and executives can sometimes carry out this work themselves.  However, there are issues with that:

  1. Finding the time to do it.
  2. Having the specialist skills and processes to undertake and complete this work to a high degree of accuracy.
  3. The task can become overwhelming quickly, especially once you try to evaluate the huge variety of supposed opportunities in front of you. Yet without skilled data mining based research and strategic analysis by a specialist, you will most probably not see that many of these opportunities are actually not available to you, or they are but they come with a much higher degree of risk to pursue them than you anticipated or your company is comfortable with.
  4. If you do this work yourself and then make a critical mistake with new initiatives or when moving your company forward as a whole, then you alone are responsible and accountable for that.
  5. Mixing the fear of making a mistake and the overwhelm of the task can lead to paralysis and then no strategic decisions get made at all and your company falls behind the competition or worse.

Specialised strategic and tactical market research at product level and company/industry analysis level is best outsourced to a specialist.

This is all we do, day in day out.  Try us! 

We can help with your strategic and tactical market research at industry, company and product levels as follows:

  1. Strategic data based industry and company research and analysis including forward planning
  2. Customised market research

Strategic data based industry and company research and analysis including forward planning.

We conduct comprehensive industry, customer and competitor analysis including trend forecasting, all customised to your company as part of a holistic strategic process in order to determine your current positions in your markets, current opportunities and then future market opportunities.

Our research team then strategically assess each opportunity using scenario planning and determines which options have the lowest risk / highest reward profile based on the resources and skills your business currently employs.

We use a hands on consultative partnering approach throughout the project, and on completion will present you our findings and insights in written format and often an in house presentation as well if required.

Our market research practice is supported by subscription access to most of the world's leading research and intelligence databases in areas we don’t publish our own research.
By working across many sectors, our research is fully integrated and comprehensive, giving a more robust view of each direct and indirect market and how it relates to your business, where as single niche research companies can become so “zoned in” on their niche, they often fail to see any “left field” indirect competition and disruption that’s about to impact your industry.

We have conducted industry, market and competitive research for many types of clients globally ranging from the Investment community, mid-market to FTSE companies, venture capital and private equity firms, to well-funded early stage businesses.

And have successfully completed numerous projects in the following industries which we now have extensive insight into:

  • Beauty and Cosmetics
  • Business Process Services
  • Data Centres
  • E-commerce
  • Entertainment
  • Food
  • Healthcare
  • Leisure
  • Media
  • Property
  • Robots
  • Technology trends

Get in contact and let us help you strategically drive your business forward today and for tomorrow.

Customised market research

We are a dynamic forward thinking research consultancy specialising in strategic and tactical market research, employing a range of qualitative and quantitative techniques to address the diverse business objectives of our clients.

We are strongly client focused, responsive and flexible and pride ourselves on generating insight through the application of creative and cutting edge approaches.

Our clients rely on us for strategic guidance and research excellence at all stages of a company’s product life cycle as well as higher level industry analysis.

We have conducted a diverse range of bespoke projects for clients including government related organisations, educational institutions, the Investment community, mid-market to FTSE companies, venture capital and private equity firms, to well-funded early stage businesses.

If you have a specific market research project you wish to outsource to a specialist, we most probably have the resources and expertise, at all levels, to undertake and successfully complete it.

Get in contact and let’s discuss your requirements and time frame and see if we can help you.